How
you can target homeowners by geographic location at a low cost?
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Council
Media Sales has secured the rights to place advertising inserts into
the council rate notice mail outs.
By
including your companies advertising insert within the council rate
notice mail out you will be able to directly reach property owners
in specific geographic areas.
The
inclusion of your advertising message with the council rate notices
will allow you to directly target new customers with a strong call
to action offer.
The
key features of this mail out are:
1.
Council
rate notices are only sent to the actual property owner.
2.
As
the Council rate notice is an official government document you are
assured that the mail out will be opened and in turn your insert seen
and read.
3.
There
are only a maximum of two advertising inserts in the mail out.
4.
Your
company will be given exclusivity so that you will be the only business
in your field.
5.
As
you have exclusivity and there is only one other insert your message
will be given the maximum exposure to your specific market.
6.
The
only other way to reach home owners on this scale would be through
direct mail which equates to a cost of in excess of $1 per unit.
7.
The
council rate mail out is a fraction of the cost at only 25 cents per
insert. On a cost per acquisition basis the council mail out will
deliver a highly competitive sales tool.
8.
As
you will be able to run specific offers to a selected geographic market
you will be able to do offers with a strong call to action. This will
allow you to directly monitor the sales activity achieved through
this medium.
The
councils send the rate notice four times a year allowing you to run
offers relevant to specific times of year.
Council
Media Sales has over fifteen years of experience managing advertising
insert services for Transport and other Government Authorities in
Queensland, New South Wales, South Australia and Tasmania
